Manitou Asia Pte Ltd has signed a new dealership agreement with Pin Siam Company Limited to distribute Gehl branded compact equipment in Thailand, including telehandlers, backhoe loaders, skid steer loaders and track loaders. This partnership marks another key advancement in Manitou Asia’s strategy to expand its market presence in the earthmoving equipment sector throughout the region.

Pin Siam’s strong reputation and extensive network across Thailand, including locations in Bangkok, Wang Noi, Lampang, Hat Yai, Udon Thani and Surin, makes them an ideal partner, said Manitou Asia. “This collaboration will further enhance our reach, supported by Pin Siam’s team of highly skilled technicians, who bring extensive experience and expertise in specialised heavy machinery,” added the company.

Established in 1997, Pin Siam started its business with the service of distributing second-hand heavy machinery, spare parts, and maintenance of heavy machinery. In 2014, the company began to serve as a distributor of new and second-hand heavy machinery from recognised brands in Thailand.

“At Pin Siam, we focus on representing equipment brands that are known for their high quality, reliability and efficiency, and Gehl meets all these criteria. Although telehandlers, skid steer loaders and backhoe loaders have not yet gained significant traction in the market, we recognise their potential,” said Kirk Burapachaisri, managing director of Pin Siam Company Limited.

“While promoting these products in Thailand presents its challenges, the market remains less saturated compared to other heavy equipment categories, such as excavators. We are dedicated to establishing ourselves as the leading provider in these machine categories over the long term.”

“Partnering with Pin Siam is a strategic move that aligns with our vision of expanding the Gehl Compact Equipment’s footprint across Thailand,” said Bernd Freudenmann, vice president APAC for Manitou Group. “Pin Siam’s comprehensive network makes them an ideal partner to drive growth in this market. Together, we are confident in our ability to introduce reliable solutions that will meet the evolving demands of the construction industry in Thailand.”