The next edition of Changsha International Construction Equipment Exhibition (CICEE) is scheduled to take place from 12 to 15 May 2023 at the Changsha International Convention and Exhibition Centre, Hunan province, China. Covering an exhibition area of 300,000 sq m, the show is estimated to attract 1,800 exhibitors and 400,000 visitors, including 30,000 visitors from overseas.
CICEE is jointly organised by the China Machinery Industry Federation, China Construction Machinery Society and Changsha Municipal People’s Government. The last edition of CICEE was held in May 2021, featuring close to 100 business forums and summit meetings. According to the organisers, the show recorded more than 1,450 exhibitors and 300,000 visitors, with three million visitors attending online.
In 2023, CICEE will keep focusing on the concept of “digitalisation, internationalisation and specialisation,” said the organisers. There will be some improvements in four areas:
1). Reforming the concept and enhancing the exhibition’s core competitiveness
CICEE 2023 will put more emphasis on business transactions and making the exhibition a platform for global construction machinery companies to enter the Chinese market. It will also help Chinese construction machinery companies to expand into the international market, and enable global construction machinery manufacturers and other global construction companies to connect and collaborate.
The show will highlight “new technologies, new achievements and new products such as intelligence, digitalisation and new energy” in the construction machinery industry, explained the organisers. These include 5G, AR, VR, immersive interaction, new media marketing, digital management tools and other new technologies. About 10 million online visits will be expected.
2). Expanding on cooperation and increasing global exposure
CICEE 2023 will further increase international publicity and promotion, and deepen international agency cooperation. It will also forge new partnerships with foreign governments, chambers of commerce and associations, builders’ organisations, construction associations, and global media.
The organisers added that by setting up “overseas workstations” in Latin America, Southeast Asia, the Middle East and Africa, as well as by establishing an “overseas procurement network” for the exhibition, which involves more than 30,000 international buyers and visitors, the show can benefit from greater global exposure.
3). Refocusing on the platform to improve the exhibition’s service capabilities
The CICEE organising committee will serve as a “bridge and link” to support the development of the global construction machinery industry. The committee has established the Changsha International Construction Machinery Market Research Institute, in cooperation with national industry associations.
According to the organisers, the institute will share the international construction machinery market information every month, publish an international construction machinery procurement index every six months, and edit and publish ‘International Construction Machinery Development Report’ every year.
With such initiatives, the organisers said an “industry media resource database” can be put in place, while the local and global industry media “will be united” to form an international media alliance in order to create an international press centre for construction machinery.
4). Developing the activities to revitalise the exhibition
CICEE 2023 will feature 30 international competitions, industry forums and 100 business summits. These include: global construction machinery CTO summit, global construction machinery industry chain conference, global construction machinery procurement conference, One Belt One Road infrastructure summit, intelligent construction machinery innovation competition, and intelligent construction machinery performance show.
Zhou Xianbiao, secretary general of China Construction Machinery Society, mentioned that the CICEE organising committee has also launched the ‘Golden Gear’ awards that aim to recognise new, innovative technologies and products at the exhibition.
In addition, the CICEE organising committee has signed a strategic cooperation agreement with the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) and the China Foreign Contractors Association.
The CICEE 2023 announcement was made at a press conference in November 2021, which was organised during the China International Import Expo in Shanghai.
