Amsterdam, The Netherlands – UNStudio has completed a new super flagship store in Guangzhou, as well as a prominent new store in Beijing for OPPO – one of China’s leading mobile phone brands and one of the world’s leading smart device manufacturers and innovators.

In line with OPPO’s forward-thinking move to upgrade their brand, UNStudio's offices in Shanghai and Hong Kong were tasked with introducing a new customer experience that starts from the shops’ exterior facades into the retail interiors. For OPPO as a brand, the stores reflect a new identity for the company in these thriving cities; a visual branding that goes beyond the products and expands the meaning of the ‘OPPO experience’.

Ben van Berkel: “What we find particularly interesting about these special smaller-scale projects, is that you can first really investigate the client’s products, their design aesthetics and technology, and discover ways to reinterpret these qualities into the craft of architecture. This is what we did at UNStudio Asia for OPPO. We re-crafted their information technology aesthetics into the facade, the furniture and the finishes.”

Since completion, the super flagship store in Guangzhou has been shortlisted for the Designers Institute of New Zealand’s ‘Best Design Awards’ and A’ Design’s ‘Best of Year Award’.